Brand Reboot


Persuit of yumminess.

ahead focuses on sweet delights without a guilty conscience and, above all, without empty calories. Taste is the top priority for the Hamburg-based food start-up, as well as all the important nutrients that the body really needs. Like proteins, fibre and good fats. In 2022, we supported ahead foods in their second redesign process with the goal of making the brand significantly louder, more edgy and bolder. The result was an attention-grabbing brand concept with bright colour blocking, cartoonesque typography and a visual language that simply screams "Yummy!". Since the end of last year, ahead products have also been listed at Rewe.


Logo Design

Visual Identity

Packaging Design

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